Practical ways to find more of the right customers: reviews, a website that works on a phone, local word of mouth, and the advertising rules to follow.
Most trade businesses run on referrals and repeat work. Here's how to build on that with a Google profile, reviews, a simple website and honest advertising, using ABS data on how trade businesses show up online.
Fewer than half of construction businesses have their own website, according to the ABS. A simple, fast site that answers customers' questions can set you apart. Here's what to put on it.
Reviews are often the first thing a new customer checks. This guide covers how to ask for them, how to reply, and the ACCC and Google rules that can land a business in trouble.
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